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Dartford: Fashion store Missguided to open a new store in Bluewater with free makeovers and ice creams Fashion-conscious folk will be able to get a free makeover at the opening of a new store in Bluewater this weekend. The 16,000sq ft Missguided store is only the second in the country for the global fashion brand, joining the firm’s flagship store in Westfield Stratford. Managers worked with London-based design agency, Dalziel & Pow to create their second store. Missguided opens in Bluewater this weekend The store opens on Saturday, June 3, and celebrations will include NYX free makeovers for all customers, a DJ instore from 11am to 8pm and Pan-n-Ice free ice creams from noon to 6pm, while stocks last. The store will have an abundance of “Instagrammable” moments for its target audience of 16 to 35s, backing up its online #BabesofMissguided movement. Missguided will be offering free makeovers to mark its Bluewater opening There will also be two floor-to-ceiling digital screens and a third above the cashier desk showing recent campaigns. A specially designed circular shoe area near the rear of the store will be an instore boutique. Customers are invited in store from 10am-9pm (weekdays) and 9am-9pm (weekends) to shop and enjoy the ultimate Missguided experience. The latest venture is also set to create 100 job opportunities including management and sales.
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